Notice: A similar post will be released next week. Happy New Year!
ROBLOX, a perfect game for kids ages 9-12 to build their world and explore other people's creations. Or is it?
I have a feeling that ROBLOX is trying to change itself to appeal to older kids, people around the ages of 14-17. These people will either be graduating in the near future, or almost off to college, and the most likely to learn to script and make games on ROBLOX, since Lua can get complicated and younger people might not want that much of a challenge.
I mean, just look at some of the things they've been doing. We're going to have multiple points here.
1. Developer Exchange
This is probably one of the more obvious ones. Dev Exchange allows you to cash in robux for actual cash. You will need OBC (unless given access to it by doing something like winning a contest) and lots of robux, meaning around 100k robux for the minimum.
This is only an amount of robux developers and investors will be able to reach, or a spoiled ROBLOXian that spends thousands of dollars buying robux. As stated above, scripting is something that will mainly attract older ROBLOXians, and ROBLOX is putting a lot of emphasis on becoming a developer.
2. Site Layout
This is more of an exaggerated point, so feel free to dismiss this as rambling. Anyways, the old layout used to encourage creativity and fun. Now, with the new site updates, everything is extremely bland and it looks like a rip-off of Facebook. I use Stylebot, which is a Google Chrome extension that lets you change the CSS code of a website and share your themes, and I changed the colors of the navigation bars, since the extremely ugly color of the header was too much for me to bare.
Little kids (at least in my experience) want something fun or something to look cool, not have a header with a solid blue background. The older layouts, specifically the one used around 2011, had characters and ROBLOXians shown, such as a ninja and a pirate, and pets to go along with it. That was my favorite layout, but sadly they removed it. People who are used to things like Facebook and Twitter, which are aimed towards teens and adults, will like the design of the navigation.
3. In-Game Ads
In your games, you can set it so that people can watch an ad if they are on a mobile device. You also earn robux from each player that watches an ad, which is an extremely good way to get robux, if your game is popular. Developers are mostly at an older age, so the only people that will profit from this are people with a steady flow of players on mobile devices. ROBLOX was originally on PC & Mac, and are most comfortable played on those, so a lot of the players coming to games will be on a computer. That means you need to have a lot of players so that you will have some mobile players coming to your games and watching ads.
4. Thumbnails and Video Thumbnails
This is a relatively old feature, and something that I use even though I'm not a well-known developer and never finish games. However, it still can contribute to my point. Thumbnails help attract more players, and also give your game a nicer look. I personally love these features, and thumbnails are very cheap if you have a membership, since you can purchase one for R$25.
These thumbnails, as I've said, attract more players, and are mainly used to tell players that there's been an update or just to make the game look nicer. If you want more players in your game, you're probably doing a big event like a video or hanging out with people, or you're trying to get people to play your game so that you can make a profit or just have a lot of people in your game.
What does this all mean?
All of these features are things that will specifically appeal to older players, which probably means ROBLOX is trying to get an older audience to come play their game, or to get a wider audience. They've even become more lenient in what they allow, such as letting people use certain curse words that aren't as bad as others, and even using swear words or controversial words such as the 'h' word in their own items.
I think that ROBLOX is trying to switch their audience. In this year's Giftsplosion, half of the gifts were for developers. If that's not a clear sign, I don't know what is. What's your opinion? Feel free to comment below!